Instapage vs Carbonmade: Comprehensive comparison guide for 2024

Final verdict

Instapage and Carbonmade cater to different user needs, each excelling in their respective domains.

  • Instapage (Overall Grade: 6.6/10)

    is a powerful platform for creating and optimizing landing pages, making it ideal for businesses focused on improving advertising conversion rates. It offers a range of tools for personalization, optimization, and testing, along with robust AI capabilities and extensive integrations. Instapage is best suited for users who need high-performing landing pages to drive sales and leads.

  • Carbonmade (Overall Grade: 4.4/10)

    is designed specifically for creatives looking to showcase their work online. It provides an easy-to-use, no-code platform with customizable layouts, making it perfect for photographers, illustrators, and designers. While it lacks advanced marketing and ecommerce features, Carbonmade excels in simplicity and design flexibility, making it a great choice for users who prioritize ease of use and creative freedom.

Best for ecommerce



: Instapage offers minimal ecommerce functionalities through integrations, making it somewhat suitable for users who need landing pages with some ecommerce capabilities. Carbonmade, however, is not equipped for ecommerce and is best suited for creatives looking to showcase their work online.

  • Instapage

    : Instapage provides limited ecommerce features, primarily through integrations with platforms like Shopify and payment gateways such as Stripe and PayPal. It is designed to create high-converting landing pages, which can be beneficial for marketing and sales funnels. However, its ecommerce capabilities are not as robust as dedicated ecommerce platforms.

  • Carbonmade

    : Carbonmade is focused on portfolio creation for creatives and does not offer any ecommerce features. It is ideal for photographers, illustrators, and other artists who want to showcase their work online without the need for ecommerce functionalities. When comparing Instapage vs Carbonmade, Carbonmade is not a viable option for ecommerce purposes.

Best for informational & business websites



: Instapage is the superior choice for informational business websites, offering a comprehensive set of tools and features tailored for marketing and optimization. Carbonmade, while excellent for creative portfolios, falls short in comparison for business-oriented informational sites.

  • Instapage

    : Scoring 7.9, Instapage excels in creating high-performing landing pages with its extensive design functionalities, ease of use, and robust optimization tools. It is ideal for businesses looking to enhance their online presence through targeted and personalized landing pages. Instapage’s focus on conversion and user experience makes it a strong contender for informational business websites.

  • Carbonmade

    : With a score of 5.9, Carbonmade is designed for creatives who need a simple and effective way to showcase their work. While it offers a user-friendly interface and customizable layouts, it lacks the advanced features and integrations that business websites typically require. For creatives, Carbonmade is a great choice, but for business-oriented informational sites, it may not meet all needs.

Detailed comparison

Design functionalities & templates

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.


Winner: Instapage.

Instapage offers a more comprehensive set of design functionalities and templates, making it a better choice for users looking to create highly customizable and optimized landing pages.

Instapage provides an extensive collection of 100+ design templates tailored for business-specific needs. These templates support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

Instapage templates
Instapage website

Carbonmade, on the other hand, does not use traditional templates. Instead, it creates a personalized portfolio website based on user inputs, offering a high degree of customization flexibility tailored for creatives. This approach simplifies the website creation process but may lack the structured template options some users prefer.

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Ease of use

Ease of useReflects the platform’s overall user-friendliness.Score

  • Learning curve (40%): Quickness and ease of getting started.
  • Interface design (30%): Simplicity and intuitiveness of layout.
  • User guidance (20%): Quality of tutorials and support.
  • Flexibility (10%): Adaptability to various user skills.

🏆 Winner: Instapage

. Scoring an 8.5, Instapage offers an intuitive drag-and-drop interface that simplifies the creation of landing pages, making it accessible to users with various levels of technical expertise. Carbonmade, with a score of 8.3, also provides a user-friendly experience, particularly for creatives looking to build online portfolios. However, Instapage’s higher score and broader range of features make it the winner in this category.

Learning Resources

🏆 Winner: Instapage

. Instapage provides a comprehensive set of learning resources, including blogs, webinars, videos, and a detailed Help Center, ensuring users have ample support. Carbonmade also offers video tutorials and a help center, but Instapage’s extensive resources give it an edge.

For ecommerce

EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:

  • Ecommerce themes and templates (20%): Variety and design of templates.
  • Product management (25%): Ease of managing and organizing products.
  • Payment options (25%): Variety and convenience of payment methods.
  • Ecommerce features (20%): Features for managing an ecommerce store.
  • Integration (10%): Compatibility with external e-commerce tools and services.

Instapage and Carbonmade cater to different needs, with Instapage offering limited ecommerce integrations and Carbonmade focusing solely on portfolio creation without any ecommerce capabilities.

Instapage Logo

Ecommerce themes and templates



Product page customization



Payment processing and commissions



POS capabilities



Payment gateways



Product numbers



Additional ecommerce features



Instapage ecommerce features:

  • Shopify integration
  • Payment gateways such as Stripe and Paypal

Carbonmade ecommerce features:

  • There are no ecommerce features provided by Carbonmade

Ecommerce themes & templates

Instapage does not have ecommerce-specific templates, focusing instead on landing pages designed to optimize conversions. Carbonmade, on the other hand, does not offer any templates for ecommerce as it is tailored for showcasing creative portfolios.

Product page customization

Instapage does not support product page customization capabilities, as its primary function is to create high-converting landing pages. Carbonmade also does not support product page customization due to its lack of ecommerce features.

Payment processing

Instapage supports payment gateway integration through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees. Carbonmade does not have any payment processing capabilities, as it is not designed for ecommerce.

In summary, Instapage offers minimal ecommerce functionalities through integrations, making it suitable for users who need landing pages with some ecommerce capabilities. Carbonmade, however, is not equipped for ecommerce and is best suited for creatives looking to showcase their work online.

Website Editors

Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:

  • Customization tools (40%): Range and power of editing features.
  • Editor usability (30%): User experience within the editor.
  • Design flexibility (20%): Freedom in layout and design changes.
  • Update and maintenance ease (10%): Simplicity of updating and maintaining the site.


Winner: Carbonmade

. Carbonmade, with a score of 7.6, offers a range of features designed for creatives to build personalized, professional online portfolios without requiring coding knowledge. Its editor provides responsive design across devices, 4K video support, unlimited image and video uploads, and premade blocks for customization. The platform also includes unique features such as private portfolios, a before/after block, gallery slideshows, and a talent pool to connect with other creatives and potential clients.

Instapage’s editor, scoring 7.5, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features. The platform supports collaboration, integrates with numerous marketing tools, and is designed to streamline the process of building, testing, and optimizing landing pages to increase conversions.

Instapage editor

Mobile editor/app



Winner: None

. Both Instapage and Carbonmade do not offer dedicated mobile editor apps. This absence means that users of these platforms cannot make on-the-go adjustments to their websites or landing pages directly from a mobile device.

Instapage focuses on creating and optimizing landing pages with a user-friendly interface and a variety of tools for digital marketing, but it lacks a mobile editor, which could be a limitation for users needing to make quick changes while away from their desktops.

Carbonmade, designed for creatives to build online portfolios, also does not provide a mobile editor app. While it offers a range of features for portfolio customization and supports responsive design, the lack of a mobile editor means users must rely on desktop access for any modifications.

In summary, the absence of mobile editor apps for both Instapage and Carbonmade limits their flexibility for users who need to manage their sites on the go.

Product testing options

Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:

  • Trial quality (40%): Extent and usefulness of the trial or free version.
  • Feature accessibility (30%): How many features are available to test.
  • Trial duration (20%): Length of the trial period.
  • Ease of transition (10%): Smoothness of moving from trial to paid plans.

Overall Result


Carbonmade wins

. Carbonmade scores 7.2, offering a more flexible trial experience compared to Instapage, which scores 6.1. Carbonmade provides a trial version that allows users to test all features within the trial period, making it easier to evaluate the platform comprehensively. Instapage, while offering a 14-day free trial, requires payment information upfront and has a shorter 24-hour money-back guarantee.

Instapage Logo

Free Plan
No No

Trial Duration
14 days Yes

Testing Premium Features
During the free trial All the features within the trial period

Money Back Guarantee
24-hour money back guarantee No


PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:

  • Plan value (40%): What each pricing tier offers.
  • Transparency and clarity (30%): Clearness of pricing structures.
  • Flexibility of plans (20%): Range of options to suit different budgets.
  • Hidden costs (10%): Additional expenses not included in the plan.

Carbonmade offers more budget-friendly plans, while Instapage provides advanced features and customization options for higher conversion rates, especially with its enterprise plan.

Instapage Logo



No offering at this amount.

BEGINNER ($9/month):

8 Projects, Unlimited images/videos, Basic Blocks, Limited Support, 3 Navigations, SD Video, Audio Uploads.

Value for Price:


No offering at this amount.

PRO ($12/month):

50 Projects, More Portfolio Grids, Premium Blocks, Unbranded, Portfolio statistics, Custom Pages, Private Portfolio, Unlimited images/videos, 5 Navigations, HD Video & Audio, Priority Support.

Value for Price:


No offering at this amount.

UNLIMITED ($22/month):

UNLIMITED projects/pages, Everything else, All features in PRO, Extra Karma.

Value for Price:



BUILD ($299/month):

Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more.

Value for Price:


No offering at this amount.
In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their

Hosting quality

Examines the reliability and performance of the hosting solutions.Score Components:

  • Uptime (40%): Consistency and reliability of website availability.
  • Speed (30%): Loading times and performance.
  • Bandwidth and storage (20%): Sufficiency of resources provided.
  • Data centers (10%): Quality and distribution of hosting infrastructure.


Winner: Carbonmade

. Carbonmade slightly edges out Instapage with its managed hosting and unlimited storage, making it a better choice for creatives needing ample space for their portfolios. Instapage, while offering cloud hosting with a 99.9% uptime guarantee, does not disclose data center locations, which may be a concern for some users.

Instapage Logo

Do they offer hosting?


Yes, with unlimited storage

Data Centers:

Not disclosed

Not disclosed

Type of hosting:

Cloud Hosting

Managed Hosting



Not disclosed

Uptime Guarantee:

Yes, 99.9%


Website Speed Optimization

Website Speed OptimizationEvaluates optimization of website loading timesScore Components:

  • PageSpeed Score (30%): Google’s score indicating performance optimization.
  • Loading Time (30%): The average time until a website is fully interactive.
  • Mobile Optimization (15%): Optimization effectiveness for mobile devices.
  • Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
  • CDN Usage (10%): Use of CDN to enhance speed across geolocations.

🏆 Winner: Instapage

While both Instapage and Carbonmade offer website building solutions, Instapage has a more defined approach to speed optimization, giving it an edge over Carbonmade.

Instapage Logo


Landing page optimization

Portfolio showcase

Performance Tools

Data-backed insights, AI content generation

Not specified

Key Strategies

Responsive design, Image optimization, Caching

Not specified

Load Times

Vary depending on optimization

Vary depending on optimization

Page Speed Scores Range

Vary depending on optimization

Vary depending on optimization

Core Web Vitals Improvement

Not specified

Not specified

Instapage is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features. Instapage employs strategies like responsive design, image optimization, and caching to enhance website speed.

Carbonmade, on the other hand, is a website builder designed specifically for creatives who want to showcase their work online without the need for coding skills. It offers fully customizable layouts that are perfect for a wide range of professionals such as photographers, illustrators, motion designers, graphic designers, and copywriters. Carbonmade provides an easy and fast way to create and manage online portfolios, featuring pre-designed templates along with various features and tools. However, Carbonmade does not provide specific information on its speed optimization strategies or Core Web Vitals improvements, which makes it less competitive in this aspect compared to Instapage.

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Plugins and integrations

Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:

  • Variety of options (40%): Range of available add-ons.
  • Integration smoothness (30%): Ease of integrating plugins into the site.
  • Quality of plugins (20%): Functionality and reliability of the options.
  • Custom integration capabilities (10%): Support for custom or third-party integrations.

🏆 Winner: Instapage.

Instapage scores 6.8, offering over 40 integrations with essential digital marketing tools, including CRM, email marketing, analytics, and advertising platforms. This makes it a versatile choice for users looking to enhance their landing pages with advanced functionalities. Carbonmade, on the other hand, does not support any plugins or integrations, focusing solely on providing a straightforward portfolio creation experience.

Instapage’s integrations include popular tools like Salesforce, Shopify, and Google Analytics, which can significantly enhance marketing efforts and streamline sales pipelines.

Instapage Applications

Instapage integrations

Marketing Features

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.


Overall Winner: Instapage

. Instapage excels in providing a robust set of marketing tools tailored for conversion optimization and advertising, making it a superior choice for marketing-focused users. Carbonmade, while excellent for portfolio creation, lacks comprehensive marketing features.

Instapage Logo

SEO Tools

Email Marketing


Social Media Integration

Advanced integration with tracking and advertising platforms

Basic social network links

Analytics and Reporting

Comprehensive analytics, A/B testing, real-time reports

Basic analytics with Google Analytics integration

Ads and Promotions

Advanced ad tools, Google Ads integration

Customer Support

Customer supportEvaluates the quality and availability of support options.Score Components:

  • Response time (40%): Speed of support responses.
  • Support quality (30%): Effectiveness and helpfulness of the support.
  • Availability (20%): Range of support channels (phone, chat, email).
  • Resource richness (10%): Quality of self-help and educational materials.

🏆 Winner: Instapage

. In the comparison of Instapage vs Carbonmade, Instapage takes the lead with a customer support score of 7.6. Instapage offers live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during regular business hours. This ensures that users have multiple channels to seek help and receive timely responses. Additionally, Instapage provides personalized assistance for enterprise users through Success Managers and Launch Specialists, enhancing the overall support experience.

Carbonmade, on the other hand, has a customer support score of 5.8 and primarily relies on a ticket-based system for support. While response times are generally quick, the lack of live customer support means users may experience delays in receiving immediate assistance. This can be a drawback for users who need prompt resolutions to their issues. Overall, Instapage’s more comprehensive and accessible support options make it the better choice for customer support.


SecurityLooks at the platforms’ security measures and data protection.Score Components:

  • Data protection (40%): Safeguards for user and customer data.
  • SSL and encryption (30%): Implementation of secure connections.
  • Compliance (20%): Adherence to industry security standards.
  • Regular updates (10%): Frequency of security updates and patches.


Winner: Instapage

. Instapage stands out with its robust security measures, including SOC 2 Type I and II compliance, GDPR and CCPA alignment, and a comprehensive Information Security Program based on ISO 27001/2 and NIST 800-53 frameworks. These measures ensure that user data is well-protected, making it a reliable choice for businesses that prioritize security.

Carbonmade, while providing basic data protection and user control over personal information, does not emphasize advanced security measures. Its primary focus is on simplifying the creation of portfolio websites, which may not be sufficient for users with stringent security requirements.

AI Capabilities

AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:

  • Automation efficiency (40%): Impact of AI on streamlining processes.
  • Personalization (30%): AI-driven customization for users or customers.
  • AI-Assisted design (20%): Role of AI in website design and functionality.
  • Data analysis (10%): Use of AI in interpreting user data and analytics.
Instapage Logo

AI Builder

Instapage does not have an AI builder

Carbonmade does not have an AI builder

AI Ecommerce Features

Instapage does not have AI ecommerce features

Carbonmade does not have AI ecommerce features

AI Content Generation

AI Content Generator for headlines, page texts, and CTA buttons

Carbonmade does not have AI content generation features

Additional AI Features

AI Experiments for dynamic traffic allocation to higher-performing variants

Carbonmade does not have any additional AI features

🏆 Winner: Instapage

. Instapage, with a score of 6.0, offers some AI capabilities that aid in content generation and optimization of landing pages. Its AI Content Generator helps create tailored content quickly, and AI Experiments facilitate better traffic allocation for higher-performing landing pages.

Carbonmade, with a score of 0, does not offer any AI capabilities. It focuses on providing a simple and effective platform for creatives to showcase their work without the need for AI-driven features.

User Management

User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:

  • Role Customization (40%): Flexibility in creating and defining user roles and
  • Ease of Management (30%): User interface and tools for managing users.
  • Access Control (20%): Effectiveness of access control measures for different user
  • Scalability (10%): Ability to manage a growing number of users efficiently.

🏆 Winner: Instapage

. Managing your online team with Instapage and Carbonmade involves different approaches to website editing access.

  • Instapage allows multiple users with different roles such as Viewer, Editor, and Manager. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.
  • Carbonmade allows only one user to manage and edit a website, which can be limiting for collaborative projects.

Instapage User Roles and Access Levels:

Role Description Access Highlights
Administrator Oversees the entire Instapage account, managing users, settings, and billing information. Full access to all features, including user management, settings, billing, and page creation and editing.
Editor Works on creating and editing landing pages, responsible for the design and content. Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer Has view-only access to the landing pages, typically for review or analytics purposes. Can view pages and analytics but cannot make any edits or access account settings.

Carbonmade User Roles and Access Levels:

Carbonmade allows only one user to manage and edit a website.

Additional Features

Instapage Logo

SSL Certificate


Custom Domain

Free Custom Domain Included



International Domains

Mobile Responsive

Page Speed

Website Builder Mobile App



Convert a Website To An App



Website Analytics

Multilingual Sites

Multiple Users


User Feedback

488 reviews
4.3 out of 5 stars
27 reviews
4.2 out of 5 stars

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

Users appreciate Carbonmade for its ease of use, modern design templates, and no-code platform, which simplifies creating professional portfolios. However, some express a desire for a freemium plan and note limitations in customization and mobile site loading times. The platform is highly recommended for creatives, particularly illustrators and graphic designers, for its variety of design options and efficient customer service. Despite concerns over pricing, the overall sentiment is positive, with users finding value in Carbonmade’s ability to showcase their work effectively and streamline portfolio management.

The making of this blog

We followed a clear, step-by-step process to write and research this article.


What are the main differences between Instapage and Carbonmade?

Instapage is primarily focused on optimizing landing pages for advertising conversion, making it ideal for marketers and businesses looking to enhance their advertising effectiveness. Carbonmade, on the other hand, is tailored for creatives such as photographers and designers, providing customizable layouts for showcasing artistic work without technical complexities.

Can I use Instapage or Carbonmade for ecommerce?

Instapage offers limited ecommerce functionalities through integrations like Shopify and payment gateways such as Stripe and PayPal, suitable for landing pages that handle some ecommerce interactions. Carbonmade does not support ecommerce functionalities, focusing solely on portfolio creation.

Which platform is better for building informational business websites?

Instapage is better suited for informational business websites, offering robust tools and features designed for optimization and personalization of landing pages to enhance advertising conversion. Carbonmade, scoring lower in this area, is less ideal for structured and feature-rich business-oriented sites.

How do the website editors of Instapage and Carbonmade compare?

Carbonmade’s editor scores slightly higher and is designed specifically for creatives, offering features like responsive design across devices and unique blocks for portfolio customization. Instapage’s editor is comprehensive, focusing on creating and optimizing landing pages with features like AI content generation and extensive customization options.

What are the pricing options for Instapage and Carbonmade?

Carbonmade offers more budget-friendly plans starting at $9 per month, ideal for users with basic portfolio needs. Instapage, while more expensive, provides advanced features for high conversion rates, with plans starting at $299 per month, catering to businesses focused on maximizing advertising effectiveness.

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