Final verdict
Blocs and Unbounce both offer unique strengths, catering to different user needs and preferences.
-
Blocs (Overall Grade: 5.8/10)
is a powerful and user-friendly website builder designed specifically for Mac users. It excels in ease of use and offers a comprehensive suite of learning resources, making it ideal for both beginners and advanced users. Blocs provides a range of responsive design templates and integrates with popular web standards and tools. However, it lacks built-in hosting and advanced ecommerce features, which may limit its appeal for users seeking a more all-in-one solution. -
Unbounce (Overall Grade: 6.4/10)
stands out for its strong focus on creating high-converting landing pages, popups, and sticky bars. It offers a user-friendly drag-and-drop interface and a wide range of templates designed to optimize conversion rates. Unbounce integrates seamlessly with numerous marketing tools and analytics platforms, making it a powerful choice for marketers. However, its higher pricing and limited support for ecommerce functionalities may be a drawback for some users.
|
|
|
---|---|---|
Design functionalities & templates |
7.5 |
7.8 |
Ease of use |
8.7 |
8.2 |
Ecommerce |
7.0 |
4.8 |
Website Editors |
7.5 |
7.5 |
Product testing options |
7.0 |
6.6 |
Price |
9.0 |
7.0 |
Hosting quality |
0 |
3.9 |
Website speed optimization |
5.2 |
5.6 |
Plugins and integrations |
6.8 |
6.8 |
Marketing features |
6.9 |
7.4 |
Customer support |
5.1 |
7.7 |
Security |
0.0 |
8.4 |
AI capabilities |
5.4 |
7.5 |
User Management |
1.4 |
7.2 |
Best for ecommerce
Verdict
: Blocs is better suited for comprehensive ecommerce needs, while Unbounce excels in creating high-converting landing pages.
-
Blocs
: Blocs integrates with leading ecommerce service providers like Stripe, Snipcart, and Ecwid, making it a versatile choice for building complete online stores. It offers a range of ecommerce-specific templates and flexible payment processing options without additional transaction fees. With a score of 7.0, Blocs is ideal for users looking to create professional ecommerce websites with minimal effort. -
Unbounce
: Unbounce focuses on optimizing conversion rates through custom landing pages, popups, and sticky bars. It integrates with ecommerce solutions like Shopify and Ecwid but lacks dedicated ecommerce templates and product page customization. With a score of 4.8, Unbounce is best for marketers aiming to create high-converting landing pages rather than full-fledged online stores.
Best for informational & business websites
Verdict
: Blocs is the better choice for creating informational and business websites, thanks to its user-friendly interface and comprehensive design features. Unbounce, while strong in conversion-focused landing pages, falls short in this category.
-
Blocs
: Blocs scores 7.5, making it a solid option for informational websites. Designed specifically for Mac users, it offers a powerful and intuitive visual interface that allows users to create modern, responsive websites without writing code. Blocs provides a wide range of pre-designed blocks and templates, making it accessible for both beginners and experienced designers. Its focus on responsive design ensures that websites look great on all devices, making it ideal for business websites that need to maintain a professional appearance across different platforms. -
Unbounce
: Unbounce scores 5.9, indicating it is less suited for general informational websites. It excels in creating high-converting landing pages, popups, and sticky bars, with a strong focus on optimizing conversion rates. While Unbounce offers a user-friendly drag-and-drop interface and a variety of templates, its primary strength lies in marketing and lead generation rather than creating comprehensive business websites. For businesses looking to capture leads and analyze performance data, Unbounce is a powerful tool, but it may not provide the versatility needed for broader informational website needs.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
🏆
Winner: Unbounce.
Unbounce edges out Blocs with a slightly higher score, offering a more comprehensive range of design functionalities and templates.
Blocs offers a vast selection of design templates, boasting over 36 layouts for various website types. These templates are designed to be responsive, ensuring optimal display across different devices. Blocs also allows the creation of responsive websites without writing code, ensuring accessibility for both novices and experienced designers.
On the other hand, Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Unbounce also provides a highly flexible website builder focused on creating optimized landing pages with a user-friendly drag-and-drop interface.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
🏆 Winner: Blocs
. With a score of 8.7, Blocs edges out Unbounce (8.2) in terms of ease of use. Blocs is highly regarded for its user-friendliness and versatility, particularly among Mac users. It offers a robust platform for both novices just starting to explore web design and professional coders seeking to create unique layouts. Unbounce, on the other hand, is acclaimed for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages.
Learning Resources
🏆 Winner: Blocs
. Both platforms offer solid learning resources, but Blocs goes a step further with its comprehensive suite of learning resources for web design, catering to both beginners and advanced users through its learning portal and Blocs Academy. Unbounce also offers a rich collection of learning resources designed to help users maximize their platform’s capabilities, including a comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
Blocs and Unbounce offer different approaches to ecommerce. Blocs integrates with leading ecommerce service providers, enabling features such as buy buttons, checkouts, and complete storefronts. Unbounce, on the other hand, focuses on creating, testing, and customizing highly targeted ecommerce landing pages, aiming to double conversion rates compared to traditional online stores.
|
|
|
---|---|---|
Ecommerce themes and templates |
7.8 |
2.0 |
Product page customization |
6.5 |
3.0 |
Payment processing and commissions |
7.0 |
6.5 |
POS capabilities |
0.0 |
0.0 |
Payment gateways |
7.5 |
7.0 |
Product numbers |
6.0 |
0.0 |
Additional ecommerce features |
7.2 |
4.5 |
Blocs ecommerce features:
- Stripe integration
- Snipcart shopping cart integration
- Gumroad integration
- Ecwid integration
Unbounce ecommerce features:
- Shopify, Ecwid, or and other ecommerce solutions integration
Ecommerce themes & templates
Blocs provides a range of ecommerce-specific templates, allowing users to quickly launch optimized online stores or business platforms. These premium templates are designed to be fast, visually appealing, and SEO-friendly, ensuring websites look great on all devices and load quickly. Unbounce, however, primarily focuses on building landing pages and does not have ecommerce specific templates.
Product page customization
Blocs primarily offers ecommerce features through third-party ecommerce platforms such as Ecwid, so the product page customization possibilities vary depending on which platform is integrated. Unbounce, on the other hand, does not have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.
Payment processing
The Blocs website builder supports ecommerce through integrations with third-party ecommerce providers, suggesting flexibility in the use of various payment gateways without directly listing them. Blocs does not charge transaction fees or commissions, however such fees may be charged by the payment gateways or e-commerce platforms themselves. Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
🏆
Winner: Tie
. Both Blocs and Unbounce score 7.5 in this category, indicating that they both offer robust and user-friendly website editors.
Blocs is a powerful and user-friendly website builder designed specifically for Mac users. It allows users to create beautiful, modern websites without the need to write code, thanks to its intuitive visual interface and pre-designed blocks. Blocs offers a wide range of features including responsive design, pre-made templates, and integration with popular web standards and tools. However, its block-based approach might limit the customization options for more advanced users who prefer granular control over every aspect of their website’s design and functionality.
Unbounce, on the other hand, is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It is particularly favored for its strong focus on optimizing conversion rates, allowing users to design high-converting pages without needing any coding skills. Unbounce provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements to see what works best for your audience. However, beginners might find the platform’s pricing steep and face challenges with support responsiveness and the limited template selection.
Mobile editor/app
🏆
Winner: Blocs
. Blocs and Unbounce both offer powerful website building tools, but when it comes to mobile editing, Blocs takes the lead. Blocs has a mobile editor app specifically designed for the iPad. This app provides a touch-first interface and includes all the essential features needed to create various types of websites, offering a flexible and efficient solution for building professional and beautiful websites on an iPad.
On the other hand, Unbounce does not have a dedicated mobile editor app, which limits its accessibility and convenience for users who prefer to work on their websites from a mobile device.
In summary, Blocs receives a higher rating due to its dedicated mobile editor app and a more user-friendly interface, while Unbounce, despite its powerful website building tools, lacks a mobile editor, which may limit its appeal to users who prefer to work on their websites from a mobile device.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
Overall Result
:
Blocs wins
. Blocs scores 7.0, slightly higher than Unbounce’s 6.6 in product testing options. Blocs offers a trial version and a 14-day money-back guarantee, allowing users to test some of its features. Unbounce also provides a 14-day free trial, but it requires users to enter their billing information. Unlike Blocs, Unbounce does not offer a money-back guarantee.
|
|
|
---|---|---|
Free Plan |
No | No |
Trial Duration |
Yes | 14 days |
Testing Premium Features |
Limited during free trial | During 30-day free trial |
Money Back Guarantee |
14-day money back guarantee |
No |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
Blocs offers a one-time payment plan, which may be more cost-effective in the long run, while Unbounce offers a range of subscription plans, including an enterprise plan for larger teams and agencies.
|
|
|
---|---|---|
$40-$50 |
Blocs Plus (+$49.99): An add-on to the Blocs 5 plan, providing additional features such as the ability to build custom WordPress themes without writing code, extract typography, assets, and color schemes from any website, a productivity-boosting image editor, a class styles library manager, and an SEO helper. Value for price: 8.5 |
No offering at this amount. |
$90-$100 |
Blocs 5 ($99.99): This plan offers a native Mac app with no subscription required. It allows building unlimited websites, works offline, includes animations & scroll FX, powerful interactions, no page limit, font manager, writer mode, auto backup, all V5 updates, and email support. A Blocs license can be used on one Mac and all future Blocs V5 updates come for free. Value for price: 8.0 |
Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for price: 6.5 |
$100-$200 |
No offering at this amount. |
Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for price: 7.5 |
$200-$300 |
No offering at this amount. |
Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for price: 8.0 |
$600+ |
No offering at this amount. |
Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale. Value for price: 9.0 |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
Winner: Unbounce
. Unbounce offers hosting with an uptime of 99.96%, but does not provide details about the type of hosting or the locations of its data centers. Blocs, on the other hand, does not offer hosting, which significantly lowers its score in this category.
|
|
|
---|---|---|
Do they offer hosting? |
No | Yes |
Data Centers: |
Not applicable | Not disclosed |
Type of hosting: |
Not applicable | Not specified |
Uptime: |
Not applicable | 99.96% |
Uptime Guarantee: |
Not applicable | No |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
🏆 Winner: Unbounce
Both Blocs and Unbounce have strategies in place for website speed optimization, but Unbounce edges out Blocs with a slightly higher score.
|
|
|
---|---|---|
Key Strategies |
WebP Generation |
Image optimization, Caching, Speed Booster |
Load Times |
Varies depending on optimization and website complexity |
Varies depending on optimization and website complexity |
Page Speed Scores Range |
Varies depending on optimization and website complexity |
Varies depending on optimization and website complexity |
Core Web Vitals Improvement |
No information disclosed |
No information provided |
Blocs, a website builder designed specifically for Mac users, focuses on WebP Generation as a strategy for speed optimization. However, Blocs does not disclose any information about its Core Web Vitals improvements. The load times and PageSpeed scores vary depending on the optimization and complexity of the website.
Unbounce, on the other hand, is a website builder specifically designed for creating custom landing pages, popups, and sticky bars. It uses image optimization, caching, and a Speed Booster as strategies for speed optimization. Like Blocs, Unbounce does not provide any information on their Core Web Vitals improvements. The load times and PageSpeed scores also vary depending on the optimization and complexity of the website.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
🏆 Winner: It’s a tie.
Both Blocs and Unbounce score 6.8 in plugins and integrations. Blocs offers a variety of custom-made add-ons and extensions that enhance web design capabilities, while Unbounce provides over 50 apps and integrations to enhance the functionality of landing pages. Both platforms offer a range of extensions that can unlock advanced functionalities, enhance user engagement, and provide detailed analytics.
However, it’s worth noting that Unbounce’s integrations are all free to install, providing a cost-effective solution for users.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
🏆
Overall Winner: Unbounce
. Unbounce stands out for its strong focus on optimizing conversion rates and its ability to create high-converting pages without needing any coding skills. Blocs, on the other hand, is a powerful and user-friendly website builder designed specifically for Mac users, offering a wide range of features including responsive design, pre-made templates, and integration with popular web standards and tools.
|
|
|
---|---|---|
SEO Tools |
|
|
Email Marketing |
✓ (with Mailchimp Form integration) |
✓ (with integration of third-party services) |
Blogging |
|
|
Social Media Integration |
|
|
Analytics and Reporting |
✓ (via Google Analytics integrations) |
|
Ads and Promotions |
|
✓ (Unbounce landing pages can be used for ad campaigns) |
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
🏆 Winner: Unbounce
. In the Blocs vs Unbounce comparison, Unbounce takes the lead with a customer support score of 7.7. Unbounce offers a comprehensive support system that includes live chat, email, and phone support available Monday to Friday, from 6 AM to 6 PM PST. Additionally, users can access 24/7 support through their Help Centre, Community, and Chat Bot, ensuring continuous assistance.
Blocs, on the other hand, has a customer support score of 5.1 and primarily relies on self-service options such as articles and a community forum. This approach may leave some users feeling unsupported, especially when dealing with complex issues that require direct, personalized assistance. While Blocs provides a user-friendly interface and a range of features, its customer support falls short compared to Unbounce’s more robust offerings.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
🏆
Winner: Unbounce
. Unbounce has a strong focus on security, with a high security score of 8.4. It ensures compliance with key regulations and maintains high security standards by achieving PCI Level 4 Merchant status and adhering to GDPR. Unbounce implements robust disaster recovery strategies and undergoes regular external security audits. The platform employs a secure, multi-tenant environment with strict access controls and daily data backups to safeguard customer information.
On the other hand, Blocs does not provide any information about its security measures and has a low security score of 0.0. Blocs primarily focuses on building websites offline and does not offer hosting, thus security measures vary widely depending on the hosting provider users choose.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
|
|
|
---|---|---|
AI Builder |
|
Unbounce’s Smart Builder utilizes AI to optimize landing page creation |
AI Ecommerce features |
|
|
AI Content Generation |
Blocs incorporates an innovative AI Assistant for content generation |
Unbounce includes AI content generation features through Smart Copy |
Additional AI Features |
Blocs’ AI Assistant introduces advanced AI capabilities to the design environment |
Unbounce’s Smart Traffic directs visitors to the most appropriate landing page variant |
🏆 Winner: Unbounce
. Unbounce, with a score of 7.5, utilizes AI to optimize landing page creation, offering personalized templates, copy and design recommendations. It also includes AI content generation features, specifically through a tool called Smart Copy. Unbounce’s Smart Traffic is an AI feature that intelligently directs visitors to the most appropriate landing page variant tailored to their specific characteristics and behaviors, thereby enhancing conversion rates.
Blocs, with a score of 5.4, does not have an AI builder or AI ecommerce features, but it does have an AI Assistant that enhances the user experience by allowing for the generation and editing of content directly within a Blocs project.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
🏆 Winner: Unbounce
. Unbounce offers more flexibility in user management compared to Blocs.
- Blocs allows only one user to build and edit a website.
- Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
Unbounce User Roles and Access Levels:
Role | Description | Access Highlights |
---|---|---|
Viewers | Members of your team who want to view and approve pages, popups, or sticky bars before publication. | Can access pages, popups, sticky bars, stats, and leads. Cannot edit/manage pages or access account management, billing details, domains, or add users. |
Authors | Designers or copywriters invited to edit landing pages. | Can edit, manage, publish/unpublish pages, popups, sticky bars. Have access to viewing leads and stats. Cannot access account management, billing details, domains, or add users. |
Administrators | Manage the Unbounce account, including billing details. | Can edit, manage, publish/unpublish pages, popups, sticky bars. Can access account management, billing details, domains, and add users. Cannot delete leads or remove other Admins. |
Additional Features
|
|
|
---|---|---|
SSL Certificate |
|
|
Custom Domain |
|
|
Free Custom Domain Included |
|
|
International Domains |
|
|
Mobile Responsive |
|
|
Page Speed |
|
|
Website Builder Mobile App |
|
|
Convert a Website To An App |
|
|
Website Analytics |
|
|
Multilingual Sites |
|
|
Multiple Users |
|
|
User Feedback
Blocs website builder is praised for its intuitive drag-and-drop interface, making it accessible to users with varying levels of web development expertise. Its extensive library of templates and customization options, including the ability to add custom CSS and JavaScript, facilitates the rapid creation of diverse and visually appealing websites. However, users report encountering bugs and express a desire for more sophisticated customization features, indicating room for improvement. Overall, Blocs is valued for significantly streamlining the web design process, supported by a strong community and educational resources, despite its learning curve and occasional technical glitches.
The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Can I use Blocs if I'm not on a Mac?
Is Unbounce only for creating landing pages?
Which platform is better for ecommerce, Blocs or Unbounce?
Can I test Blocs or Unbounce before purchasing?
How do Blocs and Unbounce compare in terms of user management?
Which platform offers better customer support?
Are there any security concerns I should be aware of with either platform?
Do either Blocs or Unbounce offer AI capabilities?